Jägermeister is the kind of thing one drinks after passing the drunken point of no return, and since I’ve been on a skiing holiday this week, that point has been passed on a daily basis. Alright, if we’re being honest, sobriety has been something utterly lacking in my life for a number of years, but I write a drinks column. Someone has to do it, and I clearly jumped at the opportunity!

Now, a number of you have probably given up drinking as part of your New Year’s resolutions, which is total crap. Of course, I once gave up sobriety for Lent, but that has more to do with the hypocrisy of most churches underplaying the whole ‘water into wine’ thing, which is just bollocks. Dying for sins is one thing, yet the Archbishop of Canterbury doesn’t ever talk about Jesus being even cooler than Bacchus when it comes to being my kind of co-dependent.

Ok, at this point you’re wondering what any of this has to do with Jägermeister. Well, did you notice that above the Stag’s head on the bottle is a cross? No, you didn’t, did you? Not only is it there, but Jägermeister pays homage to the patron saints of hunters: St Herbertus and Eustace. That’s right, taking a Jäger shot is essentially a religious experience, so you need not feel guilty about having to been to church since the last wedding you attended. Have some Jägermeister when you’re drunk; you’ll have God on your side during your hunt!

Jägermeister: Ice cold Jägermeister in a shot glass, which maybe followed with the drink you’re already consuming.