What better way to kick off the start of summer than with a bottle of BACARDI GOLD? I can’t think of any in fact… The little bat and I have been getting to know each other well over the years, much to my surprise I found out that this is a historic brand. That has not only lived but survived through many of my favourite eras. Started in 1862 in Cuba by Don Facundo Bacardi Masso and is still family owned; this fact just makes me want to drink more of their rum.
Evolution of the iconic bat
When we buy into a brand it really helps create a scene when you have the full history, and knowing that the Bacardi family fought tooth and nail to delivery us our Mojito’s is so enlightening. The family suffered loss both personal and financial throughout their history, but always persevering to bring us the house hold name we all know and love today.
Know the family, drink the rum
Prohibition in the United States (1919) did not stop the company even though they had 60,000 cases of rum when the law was passed. Ingeniously they used the rum as shares or ‘wet stock’ and sold them off in no time at all. They promoted travel to Cuba during this time, using the fact that one could drink freely and encouragement. Havana was known as the ‘Unofficial United States saloon’.
In 1960 the Cuba government illegally seized control of foreign-properties and also many Cuba-owned companies. The Master Blenders destroyed the secret yeast, but kept the recipe safe for future use. This Exile from Cuba would not stop this family and the grandson in law to Don Facundo doubled the rum sales in Mexico and cemented the company’s future. It’s just a brand you want to buy into, because you look up to them and know they stand the test of time.
Historical advertising
You can Dead Curious’ coverage from last summer for the BACARDI Beginnings campaign, where musicians collaborated to create some awesome music and a fantastic event held in an arch at Waterloo. And, don’t forget to drink BACARDI this summer, it’s smooth rounded flavour makes it the perfect cocktail base from the simple and refreshing Cuba Libre to the sweet and creamy Pina Colada. Checkout their Facebook page for selected quick and easy recipes, including a great Mojito.
