It’s Not How Good You Are, It’s How Good You Want To Be was a book which I happened to stumble across in Urban Outfitters and decided to buy for myself (you can easily find it on Waterstones as well). Paul Arden, the writer of this book, was an author of a few books on advertising and motivation, including this one, but he’s also known for spending 14 years as an executive creative director from one of the most successful advertising companies: Saatchi and Saatchi. In the advertising world, one of his major achievements was through his successful British Airways marketing campaigns; it practically gave the airline a massive boost.

Sadly he passed away in 2008. One of his books, published in 2003, It’s Not How Good You Are, It’s How Good You Want To Be presents his insights into success, especially on creativity and how it becomes an advantage. Consider this a career guide and one of the most motivational books I’ve ever read. It’s not a career guide into advertising. This is a career guide to succeed in anything and make you realise your potential in your careers.

This is a pretty short article, because there’s no point in me telling you any more. If you haven’t read this book, go read it. I highly recommend this.

“They become rich and powerful by wanting to be rich and powerful.”

“Your vision of where of who you want to be is the greatest asset you have.”

“Without having a goal it’s difficult to score.” – Statements from the first few pages of the book.