The Whispered Directory of Craftsmanship, A Contemporary Guide to the Italian Handmaking Ability Vol. 1, is what started everything. This guide about italian craftsmanship, made of tradition, patience and hand-made stories was produced by Fendi.




It soon became a matter of a trip, inside italian craftsmanship and it is certainly not a case that Silvia Venturini Fendi reinterpreted this Italian Grand Tour by designing The Special Edition Maserati GranCabrio Fendi.


The Whispered is now a lot of things: luggage and accessories… a book (volume 2)… a road movie… a song… a website… a lifestyle… it is  The Italian Grand Tour.




If you are planning a trip to Italy you should definetely check out the directory and make sure you shop and visit those ateliers: HERE.




The Roadmovie came from the wish of discovering italian laboratories and all the small companies that were illustrated in the fist volume of The Whispered Directory, published in 2010, and in the second one.

Traveling with the Maserati GranCabrio Fendi with a special soundtrack and keeping a photographic diary – this became a 360 degrees communication project.


To discover it all, check out, pictures, extras and videos, music will make it all very clear.



Pictures courtesy of the world wide web, the rest of the material belongs to ©