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Agirlinhongkong interviewed Indhra and Jeremy from Wearehandsome. Because sometimes a good idea doesn’t need a business plan and tons of Excel files. Sometimes it is about fun, beauty, creativity. Then of course you have to give it a structure… See below.
P.S. = By looking at Indhra and Jeremy’s creations tell me you don’t feel like getting up, leaving the room, walking to the airport and buy a flight to Boracay? Oh, I will buy a swimsuit @ thecorner.com and do that! Now. Meet me there.
HOW WAS YOUR BRAND WEAREHANDSOME BORN?
We are handsome: It’s funny because it was an overnight launch. Firstly we created 1 piece and showed it to family. The response was amazing so we got some friends together, did a shoot, made a website and sent it to some of our peoples. Literally by the end of the next week we had some of the best boutiques knocking on our door and the press and publicity started snowballing. We decided to roll with it and see where it would take us, and now, just over a year later we’re sold in dozens of countries from Dubai and Iceland to Italy and Indonesia, in some of the world’s most prestigious stores alongside the world’s best luxury brands. It’s a little crazy – well, maybe more than a little.
WHO ARE THE NON- FASHION DESIGNERS WHO INSPIRE(D) YOUR WORK? IF THERE ARE ANY.
We are handsome: Actually, most of our inspiration comes from us. Our memories, imaginations and dreams all spill out into our ranges. This is how we conceptualize and create each piece. We are inspired by everything- Colour plays a bold part and it’s about how each image makes us feel. As you look at each print we hope that you can see the beauty that mesmerizes us. Each of the designs from our collection is designed to make the wearer feel as if they’ve seen it before. We haven’t used any iconic imagery as such but a lot of people FEEL as if they’ve seen an image before, like an old friend who’s name you can’t remember.
IF YOU COULD LIVE ANYWHERE IN THE WORLD WHERE WOULD YOU STAY?
We are handsome: Both of us are HUGE fans of our own city. Sydney has a magic to it that a lot of other cities don’t have. We love spending time here, at the beach, on the harbour, in the bush & mountains… As kids, almost all of our vacations were Aussie beach side holidays and we keep those memories and destinations close to us at all times.
AND TO WHAT EXTENT DO YOU THINK YOUR HOMECOUNTRY INFLUENCES YOUR DESIGN?
We are handsome: Indhra was brought up in coastal Queensland, and I was in Sydney city, the influences of these upbringings mean we have a different perspective on every facet of the business and has helped shaped who we as a brand. I also think that because Australians travel more than any nation in the World it means we’re inspired by more, and have become the most adept and innovative in this field. So much of the world’s best swimwear (both in design and quality) comes out of our country, and it has for decades.
CAN YOU TELL US WHAT YOU ARE WORKING ON NEXT OR IS IT SECRET :)?
We are handsome: We have a lot of new work shooting through the pipeline- always new imagers and not long till we launch our apparel range!
WHAT WOULD YOU ANSWER TO PEOPLE THAT CONSIDER FASHION AN ENVIRONMENT WHERE THERE IS NOT A REAL PROJECT, THE WAY IT IS INTENDED FOR ARCHITECTURE AND INDUSTRIAL DESIGN?
We are handsome: I would answer that there are no boundaries when it comes to fashion- the possibilities are truly endless just like the foundations for architects and industrial designers. The sky is the limit.
IF YOU COULD SHOW YOUR WORK TO ANY PAST ARTIST OR WRITER OR FASHION DESIGNER ETC., WHOSE OPINION WOULD YOU LIKE TO LISTEN TO?
We are handsome: Photographers such as Ryan Mcginley and Guy Bordain would be fantastic to collaborate with. We’re really interested in collaborating with musicians & style icons too, as this allows us to continue the flow of our creativity and bring other people’s inspiration to life.
