Hello Followers!
Tonight I will be talking a little bit about TWILIGHT, not as a film review, but as “treatment”. For those of you, fans of Twilight, I will be giving you a full review next week [As much as I love all of your requests, twitter messages and emails, I’m not the type of guy that stays outside the theater for more than 2 days for a “Twilight” film. For those of you who have that passion for the film, I admire you].
I want to also let you know that my review of Twilight (probably next week) will be from a professional perspective, not as an amateur. If you are a girl and may be thinking right away “How can this guy will know anything about Twilight?” – well, I will tell you to trust me in this, I take my reviews really seriously. I’m not a pro or con of Twilight, I just talk based on film principles, that is what makes an opinion and a critique so different.
If you are a guy who hasn’t given Twilight a chance just because it is “girly”, I have to tell you that genres of films are like different tastes of wines, and because you may not like one kind, doesn’t necessary mean that they are bad. [Something that you learn at film school]
Now you may be wondering, if I’m not going to talk about Twilight Breaking Dawn: Part I, what does the “Twilight Treatment” mean? -There isn’t any definition in the dictionary, but it is a term that is been “hot” in Hollywood lately, and it is directly related to the art direction of the film.
The best examples are: Twilight, Red Riding Hood, Vampires Diaries and Secret Circle just to mention a few.
Are you starting to see the connection?
The color script: The use of desaturated and high contrast scheme. It gives a “modern” look to the scene. (This post-production technique has been used in a lot of films before Twilight).
The Direction: Emphasis on close ups and slow motions shots.
Cast: Young and appealing actors/actresses
Modern adaptation: No matter what tale or story of the film is about, the costumes are always adapted to modern times to create a better connection with the audience.
Sexual theme: Sex Driven. There is no better way to attract people to watch a film or a TV series that with a couple of sexy shots on the movie trailer or TV spot.
Why did I want to address the Twilight Treatment?
Because it is a marketing strategy. No matter if the movie is good or bad you will be inclined to watch it. It works as a subconscious message to your brain.
Next time you watch a movie trailer, do a check list of what I told you tonight, and ask yourself “Why am I going to see this film? Is it the story? or the Twilight treatment?”
What other films can you categorize with the “Twilight Treatment”? Can you think of more than one?
Hope this can give you a better understanding to where this industry is going.
Next week topics:
Thriller Vs Gore? – Who said those terms are the same?
Herny Cavill – The New Superman
Twilight Breaking Dawn Part 1
Terra Nova Vs Jurassic Park
I’m currently attending the CTN Animation Expo, so if you are planning to go too, make sure to say HI! – I will love to meet all of you.
Goodnight everyone!
Ed.
